150th Silver Spurs Rodeo | Work Portfolio

50+ SHORT FORM VIDEO IDEAS FOR THE YEAR

Reach

ABOUT
Reach is a full-service digital marketing agency based in Downtown Kissimmee, offering advertising services to a variety of businesses in Central Florida who are from a myriad of industries.

PROBLEM
In June 2023, Reach attended the Florida Attractions Association's annual conference with the CEO doing a presentation on short-form video hacks. While this was a great way to showcase the agency and its expertise in video creation best practices, there wasn't a process set up in place to nurture the attendees from this session.

SOLUTIONCreate a digital offer of 50+ short-form video ideas that attendees could download after the presentation, via a QR code, and be placed into a social media marketing services workflow.

VIEWS

78

SUBMISSIONS

19

DOWNLOADS

24.4%

GOALS WERE CRUSHED

What were the
needle movers?

Short Form Video Ideas Specific For Tourism

Many of the attendees are business owners wearing many different hats or have someone else on their team (who isn't in the class) doing their marketing; so many expressed that it was a challenge just knowing what trends they could really do. So, when building out the digital offer, I intentionally tried to add in short-form video trends from other tourism-oriented businesses so they could see how the video idea could apply to them.

Tourism Short Form Video Ideas By Trend

'POV' or 'Day in the life of...' trends can be insightful, especially when giving fans a behind-the-scenes look at that employee's role and responsibilities but repeating that trend may cause their social channel to go stagnate. That's why I included four types of short-form video idea categories, to help leads show different types of video content to their audiences.

Make The Offer Evergreen

I added a slide to my boss's presentation that enabled attendees who enjoyed the presentation to download our digital offer as soon as the presentation was over. While they got the digital offer immediately, they were also put into a digital marketing services workflow that helps keep them in touch with our agency for more social media tips.

Repurpose Offer For Year Round Leads

While this offer was originally created as a digital download for a specific presentation, I worked with our director of web strategy & development to create a landing page on Reach's website, to turn this list of content ideas into an evergreen offer any visitor could download.